Examples of 3D eCommerce applications include:
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- Customization of or configuration of products in a browser or mobile app based on a selection from virtual models
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- Showing interactive, 360-degree views of products on an e-commerce shopping website
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- Placement of products in a user’s actual physical environment using smartphone or tablet cameras
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- AR try-ons of fashion products like clothing and footwear
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- Immersive multimedia and video gaming experiences
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- Digital product showrooms which present 3D models of products
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- Metaverse shopping in 3D space
These applications enable 3D technology to be incorporated throughout the eCommerce experience. Shoppers can engage 3D marketing content and ads, browse virtual catalogs of product and service selections, see virtual previews of benefits, and test simulations of the ownership experience.