What Is 3D eCommerce?

3D eCommerce is the use of 3D,  virtual reality, and augmented reality technologies to support digital marketing and sales. It also may be referred to by terms such as 3D commerce, 3D modeling commerce, or immersive commerce

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Examples of 3D eCommerce applications include:

      • Customization of or configuration of products in a browser or mobile app based on a selection from virtual models

      • Showing interactive, 360-degree views of products on an e-commerce shopping website

      • AR try-ons of fashion products like clothing and footwear

      • Immersive multimedia and video gaming experiences

      • Digital product showrooms which present 3D models of products

      • Metaverse shopping in 3D space

    These applications enable 3D technology to be incorporated throughout the eCommerce experience. Shoppers can engage 3D marketing content and ads, browse virtual catalogs of product and service selections, see virtual previews of benefits, and test simulations of the ownership experience.